When producing a magazine, it is important for one to consider the use of hooks, teasers, buttons and cover lines as somewhat of a unique selling point to reel in readers. All of these aspects are important in contributing towards the success of a magazine.
The edition of the magazine which I'm producing focuses on a brand new Hip Hop artist coming on the scene. Therefore I'd like my magazine to be fairly dominated by this new artist and incorporate cover lines and buttons in relation to him.
By having prize offers on my front cover, it will act as an incentive for readers to purchase the magazine. I have an idea use buttons to advertise these prize offers, keeping it short and snappy to intrigue the reader.
-For example: 'Win Big D tickets!'.
By not giving reason to how you can win these tickets, this will add curiosity in the minds of the reader, therefore encouraging the reader to purchase the magazine
My main cover line again is in relation to my Hip Hop artist, Big D.
- 'Big D - The next Slim Shady?'
By having a question as the main cover line, it again adds curiousty into the minds of the reader. I believe that adding an element of enigma into such cover lines will reap benefits for the magazine sales, as it is human nature for people to feel intrigued and to have the need to find out more, thus resulting in magazine purchases.
Trying to maintain my goal of trying to reel in readers, I want to give limited amount of information with certain aspects such as the hook lines. For example:
- 'Read more on his rise to success'.
Quotes such as these encourage the reader to buy the magazineas it hooks the reader and reels them in. It also plays on their emotions, as curiosity will take over their mind, thus forcing them to purchase the magazine.
Freebies are also used as an incentive for readers, to encourage them to buy the magazine. When producing my magazine I may consider the use of including freebies. For example:
- 'Free Big D Poster inside'.
The word 'Free' is known to be the most eye catching word for humans, and is used extensively by advertisers to reel in consumers. When producing my magazine, It is important to bear in mind physcological factors as such, as it is important to influence the readers decision on whether or not to purchase your product.
Saturday, 17 April 2010
Thursday, 15 April 2010
Masthead Ideas
Beatz
Rhythm & Beats
Base
The Mix
These are my four initial ideas for my magazine mastheads. I've chosen these as a possibilites as they all are linked and can be associated with the Hip Hop and R&B genre I've chosen to base my magazine upon.
The idea for a masthead i have is called 'Beatz'. I chose to have a 'Z' at the end instead of an 'S' as it goes against norm and doesn't follow general grammatical rules. From the information I gathered from my questionnaire, most people associated Hip Hop with rebellious connotations, therefore i felt this could be also reflected on the title name. Generally the name beats has references to music and can relate to the hip hop and R&B genre I've chosen .
The next masthead option im considering is called 'Rhythm and Beats'. I took this idea from the unabbreviated term R&B, which stands for Rhythm and Blues. However i decided to make my own twist on this, as the term Rhythm and Blues was established during the height of the Motown era, and I want my magazine to be modern and in tune with the current era, thus changing the word 'Blues' to 'Beats', which will help me achieve this goal.
'Base' is the third option for my masthead. Base has references to music, generally loud and hard music which can also be associated with Hip Hop and R&B. Base is derived from sound, and therefore would be a suitable name for a music magazine.
My final consideration for a magazine title is 'The Mix'. The title has references to music, the word 'Mix' can fit into the the context of a music magazine and it gives the feel of funky/groovy feel. I feel this sort of vibe would be suitable for my magazine as it is aimed at 16-24 year olds, and therefore my primary aim is to attract younger audiences.
Rhythm & Beats
Base
The Mix
These are my four initial ideas for my magazine mastheads. I've chosen these as a possibilites as they all are linked and can be associated with the Hip Hop and R&B genre I've chosen to base my magazine upon.
The idea for a masthead i have is called 'Beatz'. I chose to have a 'Z' at the end instead of an 'S' as it goes against norm and doesn't follow general grammatical rules. From the information I gathered from my questionnaire, most people associated Hip Hop with rebellious connotations, therefore i felt this could be also reflected on the title name. Generally the name beats has references to music and can relate to the hip hop and R&B genre I've chosen .
The next masthead option im considering is called 'Rhythm and Beats'. I took this idea from the unabbreviated term R&B, which stands for Rhythm and Blues. However i decided to make my own twist on this, as the term Rhythm and Blues was established during the height of the Motown era, and I want my magazine to be modern and in tune with the current era, thus changing the word 'Blues' to 'Beats', which will help me achieve this goal.
'Base' is the third option for my masthead. Base has references to music, generally loud and hard music which can also be associated with Hip Hop and R&B. Base is derived from sound, and therefore would be a suitable name for a music magazine.
My final consideration for a magazine title is 'The Mix'. The title has references to music, the word 'Mix' can fit into the the context of a music magazine and it gives the feel of funky/groovy feel. I feel this sort of vibe would be suitable for my magazine as it is aimed at 16-24 year olds, and therefore my primary aim is to attract younger audiences.
Sunday, 11 April 2010
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